Just a few weeks ago I was able to go to AgentPress Live in California with the good people from CopyBlogger media. One topic that was discussed was ownership of online presence. Sonia Simone at CopyBlogger has a great article about digital sharecropping. Sonia brings out the points that when we make a great Facebook page with tons of followers, Facebook owns it. We can use it, rent it, or whatever, but ultimately, your Facebook presence belongs to Facebook. A Realtor who has all their content or marketing based on their social media channels, Trulia page, Zillow, or ActiveRain Blog, […]
Why are Realtors some of the biggest digital renters?
