Unlock the Power of Market Reports: A Game-Changer for Real Estate Success
What Are Market Reports and Why Do They Matter?
If you’re a real estate professional looking to attract new leads and provide value to existing clients, Market Reports should be your go-to tool. These reports deliver crucial insights into the local real estate market, helping buyers and sellers make informed decisions. Included by default in all Engage and Elite accounts, they become even more powerful when paired with MLS Sold Data. Not a IDX Broker User? Sign up now!
By adding these reports to your website, you position yourself as the local expert, making your platform an essential stop for home buyers and sellers.
Setting Up Market Reports on Your Website
Market Reports are available as dedicated pages on your site. You can optimize them using SEO settings, CSS customization, and lead registration options, just like any other IDX Broker page.
Steps to Set Up:
- Activate the Market Reports Page – This feature is available by default in your account.
- Optimize SEO Settings – Customize the title, description, and keywords to boost search rankings.
- Customize Page Settings – Choose the areas and property types you want to include.
- Set Up Lead Registration – Decide how many searches visitors can perform before prompting them to register.
💡 Pro Tip: Add this widget to your main website navigation or feature them prominently on your homepage to increase visibility and lead conversions.
Elevate User Experience with My Listings Manager
With My Listings Manager v2.0, these insights become an even more powerful engagement tool. Your leads can easily:Â Save properties and searches, Create and receive Market Reports, Manage their saved data from a single dashboard.
Once a visitor signs up, they will receive Market Reports automatically every month, keeping them engaged with your brand and the latest market trends.
Customizing Market Reports for Maximum Impact
🎨 Design & Branding
Market Reports offer flexibility in design. You can modify colors, fonts, and styles using Custom CSS to match your brand. However, dynamic elements (such as graph colors) are currently non-editable.
📩 Email Notifications
Each Market Report is tied to a specific city, county, or postal code and is sent as a separate email. Leads can manage their preferences with a simple toggle, ensuring they only receive reports relevant to them.
💡 Pro Tip: Use these Reports to link directly to specific neighborhoods or cities you specialize in, boosting your authority and visibility in those areas.
Get More Out of Market Reports with Sold Data & Demographics
🔥 Sold Data – A Competitive Advantage
If your MLS provides Sold Data, your Market Reports will include recently sold properties, giving deeper insights into price trends and market conditions. This data comes directly from your MLS, ensuring accuracy.
📊 Demographic Insights
For Platinum subscribers, demographics data visualizations add an extra layer of insight. Your leads can explore key factors like:
✔ Cost of Living
✔ Average Income
✔ Employment Trends
✔ Population Stats
✔ Weather Conditions
This information helps potential buyers get a better feel for a neighborhood, making your reports even more valuable.
Why Market Reports Are a Must-Have
These reports aren’t just another feature – they’re a powerful lead generation and nurturing tool. By integrating them into your real estate strategy, you can: Establish yourself as a local market expert Provide valuable insights to buyers and sellers Increase lead engagement and retention.
🚀 Ready to level up your real estate business? Make sure your Market Reports are fully optimized and start providing value today!