Stay Competitive with the Comparative Market Analysis App

When it comes to pricing a property accurately, having the right data makes all the difference. The Comparative Market Analysis (CMA) app gives real estate professionals the tools they need to create detailed reports based on real-time market data. By using information from IDX Broker, this app helps agents understand how a property compares to similar homes in the area, making it easier to guide clients and close deals.

What Is the Comparative Market Analysis App?

The CMA app allows you to build a comprehensive pricing report for any property by pulling in data on:

• Recently sold homes
  
• Active listings
  
• Pending sales
  

These reports are automatically tailored to the subject property, showing where it stands in the current market. Whether you’re helping a seller price their home or advising a buyer on a fair offer, the CMA app gives you the insight you need.

Why It Matters

In today’s fast-moving real estate market, guessing is not an option. Sellers want to know their home is priced right, and buyers want to feel confident in their offers. The CMA app arms you with the data and clarity needed to:

• Set realistic listing prices
  
• Manage client expectations
  
• Build trust through transparency
  
• Close deals faster

Create a Report of Listing Prices

Create a report of listing prices for recently sold, active, or pending homes similar to the subject property.

When creating a new CMA, the app provides an initial valuation based on current market data. If the suggested valuation doesn’t align with the agent’s or client’s expectations, it can be edited or replaced manually — offering full flexibility.

The reports are also shareable. Each CMA generates a unique URL that you can send to your clients, giving them direct access to view the analysis and valuation online.

This analysis breaks down the price ranges of comparable homes, including active listings that represent direct competition and pending or recently sold properties that reflect market acceptance. With IDX Broker integration, the report delivers real-time data to help agents set a competitive listing price, aligning with current market conditions.

Ready to Price with Confidence?

With the Comparative Market Analysis app, you’re not just estimating — you’re making informed decisions based on solid, real-time data. Deliver better results, impress your clients, and stay ahead of the competition.