By the time I got to our real estate office and said “hi” as I climbed the stairs to my office, returned calls, returned emails, called loan officers, title companies, inspectors, clients, and scheduled appointments, whew… it was time for lunch.
After lunch, I was supposed to look over expired listings, do my mailouts, order signs, get a CMA ready for a listing, and print out all the properties I was going to show in the evening.
Then in between the cracks, I was supposed to develop my real estate websites, my social media presence, and develop relationships with clients.
I don’t know about you, but I couldn’t do everything. I got to the point where I had to hire a personal assistant just to stay current. About this time, my wife and I decided to make a life-changing move to another part of the country.
I realized that really nobody can do the internet, website, finding work, and keep up with the relationship/selling work.
In a previous life I owned a high-tech business and I realized that I wanted to work with real estate agents providing tech services. We launched RealtyCandy providing quick, high quality, real estate websites at great prices.
We have worked on both sides of the fence, so we understand your challenges.
Recently, I spoke with a friend and neighbor who is a Realtor in our local market. He told me that he was working on a WordPress site for his real estate business. He asked me to check it out. He and his wife were working on it. They had already invested months and many, many hours.
His site looked like it had been made about 10 years ago with GeoCities. Now, my point isn’t to criticize, but I had a couple of thoughts:
- If we charge $195 to setup a site that is setup for SEO, Facebook, Twitter, AgentPress and more, and he is going to invest 100 hours to make something that isn’t even good, how much is his time worth?
- If we, as real estate agents, are always telling FSBOS and even buyers that they should use a licensed real estate professional to transact real estate purchases, why do we want to build our own websites?